About us

The people behind AdviceStudio.

We're Planfocus Labs — the AI technology team inside Planfocus Consulting — on a mission to make every client meeting worthy of the advice behind it.

Our story

Built from a decade inside advice.

We are Planfocus Labs, the AI technology team inside Planfocus Consulting. For more than a decade, Planfocus has supported and designed the advice frameworks advisers rely on to produce compliant advice at scale. Planfocus Labs was formed to take that experience and build what comes next.

We know the success measure of AI is not just a speed play — efficiency is the floor, not the ceiling. The harder problem is turning a technically sound advice document into something a client connects with, without losing the adviser's judgement in the process.

That's what AdviceStudio solves — and you don't need to rebuild your practice to get there. No new workflow, no re-platforming, no six-month rollout. You keep producing advice the way you already do; we turn it into a client-ready presentation in minutes. AI adoption slows down when it forces firms to reinvent themselves — it should be available to every adviser, as easily as opening a document.

Together with Coremetryx, our analytics platform for advisers, we help advice firms across Australia turn dense, technical, compliance-heavy information into presentations clients want to engage with — and their data into insights they can act on.

Planfocus Labs Coremetryx AdviceStudio
How we work

The principles behind everything we build.

No new workflow

AdviceStudio fits the way you already produce advice. Upload the document you have, get a presentation back — nothing to re-platform, no templates to migrate.

Privacy by design

Your client's details never reach the AI — removed before a document is processed and restored only inside the app. A principle we build to, not a promise we make.

The adviser stays the author

AdviceStudio doesn't write advice. It presents the advice you wrote — the judgement, and the authorship, stay with the licensed adviser.

Built in Australia

Made for the Australian advice profession, hosted in Sydney, and shaped by more than a decade working inside Australian advice frameworks.

Our team

Meet our Team. Deep roots in advice.

Rob Corben

Rob Corben

CEO
LinkedIn
Stephan Mariani

Stephan Mariani

CTO
LinkedIn
Violet Sabo

Violet Sabo

Senior Consultant
LinkedIn

We welcome you to join us.

Whether you're ready to see AdviceStudio with your own advice document, or just want to talk to the team — we'd love to hear from you.

Request a demo